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Image Boutique ‘Shimmies’ Way Into SC Fashion Scene

Rula Al-Nasrawi

Hidden between a Quizno’s and the 1010 Pacific Apartments downtown, sits a new independently owned retail therapy gem.

Image From Passion to Profit

Mitchell Quesada

The story of the start-up. A study on how technology, the Internet and collaborative efforts are allowing ambitious individuals to turn in the suit and tie and make a living out of passion.

Image Your Alternative Guide to Thrift, 831 Style

Karolin Palmer-Picard

The clothing culture in Santa Cruz has become infamous for reuse and thrift. Community members and students alike are often innovative and creative with pieces they already have. The hard economic times and rising student fees have inspired some new fashion-savvy trends and ways to do it yourself (DIY). The resources for an environmentally conscious wardrobe makeover are bountiful downtown and right here on campus.

Refresh & Redress

Alex Zamora & Karolin Palmer-Picard

Photos by Alex Zamora.
Picturesque sunsets and warm evenings set the scene in Santa Cruz for spring fashion. UCSC’s fields boast beautiful bouquets of wildflowers and breathtaking views.
Spring fashions are as varied as the blooms that welcome the season. While a coat might seem heavy for spring, a light trench or cotton blazer is an easy [...]

Image God Bless the Dress

Janey Williams

Recycled dresses benefit local prom-bound high school students.
While prom is now merely a distant memory for most collegiates, high-school students are knee-deep in the action of making plans for the big night.
However, hunting down a beautiful, affordable dress remains a challenge for many.