“Do you know what’s in your food? What about your baby’s food? The average baby food sits on a shelf for two years before ending [up] in front of your child,” said Jackie Olin, one of seven finalists in UC Santa Cruz’s first-ever Business Plan Competition (BPC), as she presented her business plan to a panel of judges. Olin, a recent UCSC graduate, was not only a finalist but also the winner of the competition.